Marketing Manager at Integrative Systems: Custom Software & Web App Development Company
I joined Integrative Systems as the Marketing Manager. Integrative Systems is a company that stands by two prime values: being an egalitarian company & honoring customer commitment. I feel that my thought process of ‘never market or sell to the customer, but solve their problem & they will buy your product/service’, somewhere aligns with Integrative’s values; and hence our tracks move parallel.
In last 10 years of my professional journey, I’ve always been in the role of serving the customer. Since the beginning of my career as a customer service representative to becoming a marketing manager, I’ve gained knowledge in multiple areas. Right from lead generation tactics to marketing funnels and organic search engine rankings to paid marketing, email marketing and social media outreach, I’ve delivered consistent results via multiple digital marketing channels.
At Integrative Systems, I’m responsible for devising digital marketing strategies for profitable growth of the company. I also ensure campaign execution, monitoring the marketing channel budgets against projected plans, continuously optimizing the marketing channels and striving to push them to an auto-pilot mode of lead inflow where minimum intervention is required.
I’ve always been a lean leader who believes in reducing waste in work flows & avoid becoming the bottleneck because of being a sole decision maker. In lean terminology, waste is any activity that consumes resources but brings no value.
My Post Graduate Diploma in Business Management, Lean Six Sigma Yellow Belt Certification, Diploma in Digital Marketing and many other certifications in digital marketing makes me competent and confident of delivering consistent remarkable results for Integrative Systems.
I’ve published a book on SEO, which goes by the title ‘51 READY-to-IMPLEMENT WEBSITE RANKING TIPS’ and is available for sale on Amazon and Flipkart. I’m striving to publish more books on other digital marketing domains in future.
I’m oriented towards spirituality since my teenage years and believe that to achieve great success in life, we need to go beyond our mind and body and tap into our spirit. Even answers to daily routine office activities like ‘What should I do to get this job done’, are easily found when we tap into our higher levels of consciousness. I’m striving to bring this aspect of practical spirituality into the corporate world and hoping to help people do more.