Marketing Manager at Integrative Systems: Custom Software & Web App Development Company
Integrative Systems is a company that stands by two prime values: being an egalitarian company for its employees & honoring customer commitment. Meghna feels that her belief of ‘never market or sell to the customer but solve their problem & they will buy your product/service’, aligns with Integrative’s values; and hence their tracks move parallel.
In the last 12 years of her professional journey, Meghna has always been in the role of serving the customer. From the beginning of her career as a customer service representative to a content writer to becoming a marketing manager, she has gained knowledge in multiple areas. Right from lead generation tactics to marketing funnels and organic search engine rankings to paid marketing, email marketing, and social media outreach, she has delivered consistent results via multiple digital marketing channels.
At Integrative Systems, Meghna is responsible for devising digital marketing strategies for the profitable growth of the company. She also ensures campaign execution, monitoring the marketing channel budgets against projected plans, handling a marketing team, continuously optimizing the marketing channels, and striving to bring them to an auto-pilot mode of lead inflow - where minimum manual intervention is required.
Meghna has always been a lean leader who believes in reducing waste in workflows & avoiding becoming the bottleneck because of being a sole decision-maker. In lean terminology, waste is any activity that consumes resources but brings no value.
Her Post Graduate Diploma in Business Management, Lean Six Sigma Yellow Belt Certification, 1 Year Executive Programme in Sales and Marketing from IIM Lucknow, Diploma in Digital Marketing, and many other certifications makes her competent and confident of delivering consistently remarkable results for Integrative Systems. Meghna has published a book on SEO, which goes by the title ‘51 READY-to-IMPLEMENT WEBSITE RANKING TIPS’ and is available for sale on Amazon and Flipkart. She is striving to publish more books on other digital marketing domains in the future.
She is oriented towards spirituality since her teenage years and believes that to achieve great success in life, we need to go beyond our mind and body and tap into our spirit. Even answers to daily routine office activities like ‘What should I do to get this job done’, are easily found when we tap into our higher levels of consciousness. Meghna is striving to bring this aspect of practical and applied spirituality into the corporate world and hoping to help people do more.